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Direct marketing is the best marketing for entrepreneurs but it also derives from the experience I’ve had testing out just about every popular Internet marketing vehicle, from banner ads to inserts.
Your headline. To comply with most Internet formats, it should be no more than 40 characters long. If you exceed that limit, the default window settings for most email programs will chop up your message.
Comply with most formats, the Line Length of your message should be no more than 60 characters.
The line that indicates who the email is from is just as important as the Subject Line when it comes to getting your message read. Prospective readers often scan From Lines to detect and delete junk mail.
Free, it works against you when used in your Subject Line because many prospects have trained themselves to delete any messages that employ it. There are automated email programs available now that allow email users to automatically delete by key words.Free.
YourFrom Line will probably be from the list owner/broker (the person/company from whom you have rented your list of email addresses). The From Line used by the list owner usually uses a reference familiar to the prospect which increases the likelihood that your message will be opened. He may grant you permission to do so. One common modification is to change the text to the left of the @ symbol.